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EU4Culture Albania

Designing continuity across a cultural digital experience spanning nine locations and the physical museum environment.

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Evidence
Client Contribution
Our role
UX/UI, Digital experience
Scope
Public Web & On-site tablet experiences
Year
2023

01 / Structure

A digital system with a geography.

The public experience needed to introduce a wider cultural programme while nine locations carried their own information and context. The challenge was not to repeat one interface nine times, but to create enough continuity for the system to feel connected without making every place feel interchangeable.

02 / Context

The interface changes when the room changes.

The experience extended beyond the browser into interactive tablet interfaces used inside museums. On-site interaction brings a different pace, distance and physical context, so the interface needed to remain recognisable while adapting to a more immediate, shared-device form of interaction.

03 / Continuity

One journey. Different conditions.

The web and on-site experiences were designed as connected parts of the same visitor journey. Shared visual and interaction principles created continuity, while each context retained enough flexibility to respond to different content, locations and modes of use.

This case study documents AMOK's project-era UX/UI contribution to EU4Culture Albania. The public platform was later changed, so the interfaces shown here represent the work delivered during that phase of the project.

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