Reframing an established Italian fashion retailer across identity, ecommerce, physical space and early brand imagery.
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- Evidence
- Client project
- AMOK role
- Brand / Digital / Retail Experience
- Scope
- Identity, E-store & Physical experience, Imagery
- Year
- 2023
01 / Transition
A new name had to carry an existing history.
Bottega Italiana began as Italy Shop, an established destination for Italian fashion in Olomouc. The transition was more than a change of name. The business needed a customer-facing identity that could acknowledge where it came from while giving the next version of the brand a clearer and more contemporary frame.
02 / Experience
One brand across different kinds of contact.
The identity extended into the website and ecommerce experience, physical store design and initial brand photography. The aim was continuity: whether someone arrived from the street, browsed online or encountered the brand through its imagery, Bottega Italiana needed to feel like the same place.
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