We build brand systems from chaos.

Brands that pulse, glitch, drift. Designed to adapt. Meant to move.

Run amok

amok lives at the edge — between logic and impulse, clarity and disruption. Designing to disturb, to shift, to connect.
Every system, every identity, every experience we build
starts in chaos — and ends in form.

A CREATIVE LAB BUILT ON CONTAINED CHAOS

Ideas, systems, and brands — born from friction.

Not everyone gets it. That’s how we know it works.
selected work
1 — 3
selected works

Oda Haliti is an internationally acclaimed DJ

She is based between Prishtina and Berlin.

Oda's work showcases a profound appreciation for various music genres and local cultures, creating a unique musical experience that intertwines global rhythms with local influences. Her performances captivate audiences with her exceptional curation and magnetic presence, and they are hailed as transformative and unforgettable. Oda has taken center stage at iconic venues like Berghain, Boiler Room, and the legendary Hamburger Bahnhof’s Berlin Beats. She is also creating a new niche for DJs within museums, arts spaces, and even churches —redefining the boundaries of where music can inspire. Off the decks, Oda is an entrepreneur who leverages the music industry potential to foster social change. A passionate human rights activist, she tirelessly advocates for recognition, equality, and justice.

Oda haliti Oda Haliti oda haliti oda haliti oda haliti oda haliti

Amok was tasked with crafting a modular yet expressive press kit that would reflect Oda’s unique positioning at the intersection of underground electronic music, contemporary art, and social activism.

We treated the press kit not just as an info asset, but as a portrait in format. Using a minimalist editorial grid inspired by Swiss typographic systems, we designed a layout that respects silence as much as noise. The entire system was built to adapt — giving agents, festivals, and curators a clean but charged artifact that mirrors Oda’s sonic aesthetic: gritty, elegant, and unpredictable.

Typography plays lead. Motion is implied, not shown. Photography is treated like archival documentation. Everything is structured, but always on the edge of collapse.

2 — 3
selected works

Bottega Italiana, formerly known as Italy Shop, is one of the first clothing stores in Olomouc and a staple of Italian fashion in the city.

bottegaitaliana.cz

Bottega Italiana brings the essence of Italian craftsmanship to Olomouc. Each piece is hand-selected from independent Italian artisans, ensuring a perfect blend of quality, design, and exclusivity. The boutique is a sanctuary for those who appreciate timeless style, elegant tailoring, and the story behind every garment.

Bottega Italiana, formerly known as Italy Shop, is one of the first clothing stores in Olomouc and a staple of Italian fashion in the city.

Our mission was clear: Revitalizing a Legacy Brand. We approached it by reimagining its identity through a comprehensive rebranding, print, and digital redesign. We crafted a brand experience that celebrates its heritage while infusing a fresh, contemporary aesthetic, honoring Bottega Italiana’s roots while positioning it for the modern era.

Branding & strategy • visual identity • store design • e-commerce • print • 2023 • By amok
3 — 3
selected works

AP Milan is a design venture born out of an idea in Milan, balancing luxurious techniques with traditional elements.

Originally from techcrunch.com

APMilan is a Milan-based design venture, sought a visual identity that harmonizes luxury and tradition. Their goal was to embody Italian craftsmanship while appealing to a modern, sophisticated audience. They needed a brand experience that seamlessly blends elegance with innovation, evoking both heritage and forward-thinking style.

design venture born out of an idea in Milan, balancing luxurious techniques with traditional elements.
AP Milan - editorial
AP Milan - Hangers
AP Milan - editorial

We crafted a bespoke brand identity for AP Milan that merges luxurious techniques with timeless Italian aesthetics. Our design system elevates every touchpoint, from digital to print, creating a cohesive experience that reflects AP Milan's dedication to craftsmanship and contemporary luxury. The result is a visual language that’s both enduring and fresh—one that speaks to exclusivity and refined artistry.

Read full Article
right arrow
GeoSpace • Free Webflow HTML website template • 2021 • By JP
Visual Identity • Copy-writing  • Script  •  2021 • By amok®

Oda Haliti ⇝

Artist media kit
Print
Graphic & layout design
photo by jetmir idrizi
Artist media kit
Print
Graphic & layout design
photo by jetmir idrizi

Bottega Italiana ⇝

branding & Strategy
visual identity
e-commerce
branding & Strategy
visual identity
e-commerce

AP MILAN ⇝

Visual identity
copywriting
editorial Campaign
Visual identity
copywriting
editorial Campaign
Not everyone gets it. That’s how we know it works.
We work with those who are unafraid to experiment.
Who see branding as art, Product as experience And tension as possibility.
Let's Talk
What we do. What we disturb.
What we rebuild.
Strategy
Blocks
design
Design circles
technology
Amok-hero image
From visual identity to digital architecture, we bend logic into experience — form into feeling.